Your personal brand is your most valuable asset in today’s digital age. Whether you’re an entrepreneur, professional or influencer, mastering the art of personal branding can significantly enhance your visibility and impact. This webinar, “How to Brand Yourself — Taking Your Social Presence to the Next Level,” will equip you with the tools, strategies and insights needed to elevate your online presence.
During this session, you’ll learn how to:
- Identify and articulate your unique value proposition.
- Develop a consistent and authentic brand voice across various social media platforms.
- Leverage content creation, storytelling and visuals to strengthen your brand identity.
- Engage with your audience effectively to build trust and loyalty.
- Use analytics and insights to refine and optimize your social media strategy.
Whether you’re just starting or looking to refine your existing brand, this webinar will provide actionable steps to help you stand out in a crowded digital landscape. Join us to take your social presence to the next level and make a lasting impression in your industry.
Join Us!
Date: Thursday, November 14
Time: 10 a.m. PST/1 p.m. EST
After registering, you will receive a confirmation email containing information about joining the webinar.
Panelists
Mayka Rosales-Peterson, Vice President of Marketing, LAVA Technology Services
Mayka Rosales-Peterson is the Vice President of Marketing at LAVA Technology Services. Mayka serves on the Alliance of Channel Women (ACW) board of directors and is co-chair of ACW’s DE&I committee. She also serves on Xposure Inclusion and Diversity Council’s board of directors and Channel Partners DE&I council. Mayka has been recognized for multiple industry and national awards surrounding her leadership in marketing and commitment to diversity and inclusion in technology. She was most recently named to the Channel Futures Circle of Excellence for her leadership and innovation in the channel.
Akilah Murrell, Senior Manager of Channel Marketing, 360insights
Akilah Murrell is a visionary leader in the channel space known for creating innovative campaigns and developing cutting-edge digital marketing strategies in her role as Senior Manager of Channel Marketing at 360insights. She is an influential speaker who shares her valuable insights to audiences worldwide. Moreover, she is a passionate advocate for diversity, equity and inclusion initiatives, having been named on the Channel Futures DE&I 101 list, as well as holding roles on the board of directors for the Alliance of Channel Women and Committee Chair for Mentorship. When Akilah isn’t empowering others, she loves to explore the world with her husband and two kids!
Alexie Teferi, Channel Development Director, Lumen
Alexie Teferi’s journey from Ethiopia to the United States is a story of resilience and achievement. Born in Addis Abeba, she faced profound challenges during Ethiopia’s communist takeover, including the tragic loss of her brother and family assets, which led her family to flee the country. Despite these hardships, she pursued higher education in Government and International Relations at Sacramento State University, later securing an internship in Washington, DC. Her professional career flourished in the tech industry, where she has held leadership roles with companies like AT&T and Lumen Technologies, building channel sales programs and earning prestigious awards, such as the Diamond Club and multiple sales excellence recognitions.
Beyond her career, Alexie is deeply committed to philanthropy and community service. She mentors women through the Alliance of Channel Women, chairs mentoring initiatives and has a longstanding dedication to helping orphans and women affected by war in Ethiopia. Her community contributions have been recognized with several awards, including honors from Congressman Mike Honda and the Ethiopian Arts Forum. A servant leader, Alexie empowers diverse teams and advocates for mentoring, believing it benefits business and personal growth. She lives in California with her husband of 26 years and their two grown daughters.
Jen Waltz, Founding Vice President, Global Alternate Channels, Kron Technologies
With over 20 years of experience as a senior executive partner and alliance channel sales leader, Waltz has consistently built and scaled go-to-market channels, activated new partners and driven substantial sales growth. Her background, entrepreneurial mindset and passion for customer success makes Waltz an ideal candidate for any leadership role that drives financial growth.
Moderator
Rema Lolas, Founder & CEO, Unstoppable Leadership
Rema Lolas is the Founder and CEO of Unstoppable Leadership, which helps bridge the gap to high performance for teams and individuals. After an extensive career in the tech channel, holding global and regional leadership positions, Rema is on a mission to revolutionize leadership and team development.
Her journey through traditional leadership paths, marked by the challenges of burnout and chronic fatigue, has shaped her resilience and ignited a determination to transform leadership development. Drawing from her experiences and years of expertise in leadership, enablement and development, Rema envisions a new breed of leadership development and training. Her innovative approach strives for outstanding results while honoring the well-being of each individual.
Rema is also an active member of the Alliance of Channel Women (ACW), serving as an ACW Education Committee member and ACW Strategic Partner, leading the Unstoppable Women career coaching program.
