The Alliance of Channel Women was formed at the 2010 Channel Partners Conference & Expo when channel sales pros Nancy Ridge and Jan Sarro began a conversation over dinner about how few women there were in the tech channel and how few there were in leadership, ownership or revenue-generating roles.
They were eager to find a community of like-minded women but found many existing groups for women in tech focused on females in technical roles who could not relate to them — women who generate revenue every month for their businesses or their companies.
The conversation grew to include two more channel sales leaders Karin Fields and Stacy Conrad. The four women agreed that rather than see each other only as competitors, they also could be collaborators. Teamwork began that very night! The Alliance of Channel Women was created.
Like so many good ideas, ACW ignited a movement within the telecom and tech channel, quickly becoming a welcome refuge for many channel women who were looking to network with their female peers in a male-dominated industry.
A decade later, ACW is home to hundreds of women and men in the channel who are focused on helping women to achieve greater success in their channel careers through education, mentoring and collaboration.