Get to Know ACW

Built by women in the tech channel for women in the tech channel.

About the Alliance of Channel Women

About ACW

Established in 2010, Alliance of Channel Women is a not-for-profit organization of women and their allies in leadership, ownership, revenue-generating, marketing, operations and technical roles in the indirect sales channel of the telecom and IT industry. The organization brings us together to empower and advance women’s careers and leadership roles in technology.

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ACW's Story

Our Story 

The Alliance of Channel Women was formed at the 2010 Channel Partners Conference & Expo when channel sales pros Nancy Ridge and Jan Sarro began a conversation over dinner about how few women there were in the tech channel and how few there were in leadership, ownership or revenue-generating roles.

They were eager to find a community of like-minded women but found many existing groups for women in tech focused on females in technical roles who could not relate to them — women who generate revenue every month for their businesses or their companies.

The conversation grew to include two more channel sales leaders Karin Fields and Stacy Conrad. The four women agreed that rather than see each other only as competitors, they also could be collaborators. Teamwork began that very night! The Alliance of Channel Women was created.

Like so many good ideas, ACW ignited a movement within the telecom and tech channel, quickly becoming a welcome refuge for many channel women who were looking to network with their female peers in a male-dominated industry.

A decade later, ACW is home to hundreds of women and men in the channel who are focused on helping women to achieve greater success in their channel careers through education, mentoring and collaboration.

Help Us Write the Next Chapter

Become Part of the ACW Story Today

Our Guiding Principles 

ACW's Mission in Tech Channel

Our Mission

Our mission is to advance careers and leadership roles for women at the highest levels in the technology channel by providing education, community, advocacy and opportunities for personal growth.

ACW's Vision in Tech Channel

Our Vision

Our vision is to realize gender equality in the technology channel.

ACW's Purpose in Tech Channel

Our Purpose

Our purpose it to connect, elevate and empower women in the technology channel to achieve equal positions, at equal pay, and without harassment.

ACW's Values in Tech Channel

Our Values

  • Creating a community for learning and collaboration for women in the technology channel
  • Empowering women in the technology channel to lead through volunteerism
  • Advocating for a healthy gender climate in the technology channel
  • Recognizing the accomplishments of women in the technology channel

Help Us Expand Our Mission

Become Part of the ACW Community Today!

Our Leaders

Meet the 2021-22 ACW Board of Directors

Amy Bailey

Senior Vice President of Marketing, Telarus
Amy is a passionate leader, taking marketing programs at Telarus to new heights with more than 150 annual events in addition to being ACW’s president. She enjoys teaching people and watching them put to use what they learn.

Amy Bailey

ACW President

Cassie Jeppson

Director of North America Channel Programs, Lenovo
Cassie is an operations and enablement professional with expertise in cross-geo collaboration that creates solutions and drives success. Her talents are analyzing problems, developing and simplifying procedures and finding innovative solutions.

Cassie Jeppson

ACW Vice President & Secretary & Technology Chair

Lori Graber

Manager of Sales Operations, Telesystem
Lori leads the sales support and account management teams and manages external vendor relationships at Telesystem. She’s a strong advocate for ACW, recruiting and onboarding many of our members as the former Membership Chair.

 Lori Graber

ACW Finance Chair

Brittany Caito

Director, Strategic Provider Management, AppSmart
A tech channel veteran with more than 12 years experience, Brittany takes an “out of the box” approach to sales and marketing activities and business development that drive net new sales and accelerate existing opportunities for both AppSmart Providers and Advisors.

Brittany Caito

ACW Board Member

Lauren Grenier

Marketing Director,

Lauren is a rising star in the channel, working her way up from channel sales coordinator to her current role leading marketing for a $1.6 billion provider. She is a Channel Partners Circle of Excellence Winner and an ACW ACT Award Winner.

Lauren Grenier

ACW Communications Co-Chair

Bridget Kang

Senior Partner Development Manager, Telarus
Bridget, a 14-year tech sales veteran, is building an ecosystem of partners and entrepreneurs who are creating solutions for businesses. She has a passion for challenge, a love of tech and a genuine interest in her partners’ success.

Bridget Kang

ACW Membership Chair

Jasmina Muller

Vice President of Channel Partnerships, Everbridge
Jasmina, is a channel executive with more than 20 years’ experience and success building channel programs from the ground up. She applies the LEAN methodology around business processes and her motto is: "Sell the problem you solve, not the product!"

Jasmina Muller

ACW Sponsorship Chair

Mayka Rosales-Peterson

Channel Strategy Manager, Telesystem
Mayka, an up-and-comer in the tech channel, runs marketing and partner development for Telesystem. She is a strong advocate for diversity and inclusion at ACW and is a member of Channel Partners Allies of the Channel Council and Xposure.

Mayka Rosales-Peterson

ACW Communications Co-Chair

Penny Thurnau

Vice President - Strategic Alliances,

Penny’s commitment to creating and strengthening relationships has been key to the growth of Powernet’s channel and partner revenue. She’s leveraging those talents to help ACW grow Local Chapters, reaching channel women where they live.

Penny Thurnau

ACW Local Chapters Chair

Volunteer Organization

Our Work

ACW is an all-volunteer organization that relies on our members to roll up their sleeves and do the work to keep our mission going today and realize our vision tomorrow. In addition to the Board of Directors, a dozen committees develop, implement, sponsor and promote ACW programs and events.

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Advance your career. Build your business. Create opportunities for channel women.