Marriage (not divorce) – Leveraging the Merger of the Telecom and Computer Channels, July 20th Conference Call

Jul 7, 2017

Tricia Wurts, President, Wurts & Associates, Inc., will share on leveraging the merger of the Telecom and Computer channels.

On Thu, July 20th at 1pm PST, join Tricia Wurts for some great takeaways!

This session is beneficial for all employee and  management levels responsible for indirect channel sales strategies, tactics and marketing.  It presents the reasons why VARs/MSPs are more critical to the telecom industry today.  Attendees will be presented:

  1. Models that explain how the 2 technology channels are merging and why
  2. The differences between the 2 channels and reasons they need to work together in order to recognize success
  3. Some examples of what is happening today – reinforcing the above
  4. First/second-step suggestions on tactics that can be implemented to leverage across both channels; some impact points for partner programs

Become a Member and you can gain access to this power session!

*For Members, the Registration Link can be found in the Members News.


Tricia Wurts is president of Wurts & Associates, Inc.  W&A has provided “to market” strategic and channel consulting to the technology industry for 25+ years. It has worked with more than 100 clients including  IBM, Cisco, Dell, Red Hat, HP, Xerox, Symantec, Motorola/Symbol, Nokia, AT&T, Navisite (Time Warner), Fujitsu, Canon, Cable & Wireless, Synnex, Westcon, Allworx and more.

Tricia is past vice president of marketing and business development for Tech Data, 3-term CompTIA BOD member and has been an advisor to the WiC board.  In 2010, she was inducted into the IT Hall of Fame for her work in developing a vendor neutral certification model.  She is a member of the founding think tank for CompTIA’s A+, Network+, Security+ certifications, which are recognized worldwide with well over 1 million exams taken to date.

Connect with Tricia Wurts on LinkedIn.