There are many small resellers/partners that have a minimal website, are not on social media, and are struggling to reach new customers and grow. And they may not have the resources to hire a marketing person or firm to help them with their website, social media and ads.
After many lessons learned and marketing failings, the idea for a different platform – Teckedin.com – was formulated. Debby will share how and why the platform was developed and the goals to help the channel:
- What we have heard from the end users on working with vendors
- Trying something new versus keep doing the same thing if people aren’t going to your website.
- Learning about the options for showcasing your expertise versus relying on your vendor to build your brand
ABOUT DEBBY KRUZIC
Debby has been a reseller/VAR in the document management space for 26 years. In September 2016, Mrs. Kruzic formulated the idea for a technology platform to connect resellers and end users. The platform was launched in January 2018. Ms. Kruzic has worked with many vendors and built her company to a million dollars in sales. Like many other reseller/VARs, she got struck at the 1 million dollar mark. That is when I started creation of Teckedin.com because she felt like everything she was doing was not working. So my efforts went into Teckedin.com and no longer into building the document management reseller company.