Event Marketing: How events provide unmatched opportunities – February 21 Conference Call

Feb 14, 2019


The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers. One way is through event marketing. It is defined as the marketing discipline focused on face-to-face interaction via live events, trade shows, and corporate meetings among other event types. Others define it as designing or developing a ‘live’ themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization.

Is event marketing valuable in expanding your/your company’s reach to customers and clients? Join us in discovering how:

  • Events provide unmatched opportunities for prospects and clients to interact.
  • Events Facilitate relationships.
  • Advantages of live events compare to other marketing vehicles.

This webinar – on Thursday, February 21, at 4pm ET/1pm PT – is open to all #WomenInTech, so please share this email with your friends and encourage them to become a part of the Alliance of Channel Women community.


Born and raised in Philadelphia, Buffy Elyse Harakidas is the Director of Marketing & Special Events for both Chorus Communications and Metrospect Events. In addition to her daily roles and responsibilities, Harakidas is also the producer for several staple events, including the acclaimed annual affair, Hair O’ The Dog, multiple winner of Best Event In Philadelphia, the Carriers Ball, a national technology awards show and networking event, and the renowned Who’s Who In Technology.

Over the last eight years, Harakidas has been an integral part of the Chorus and Metrospect brands and has produced multiple events and campaigns across the nation on their behalf. Throughout her career, Harakidas has worked with many celebrities and athletes for events including Vivica A. Fox, Terrell Owens and Jason Kelce. Harakidas enjoys traveling to Greece and was truly honored to be included in Philly Chit Chat’s “Most Fashionable of the Decade.”

Buffy’s most significant role is being “Mom.” Harakidas is happily married and the mother to three beautiful sons. This marketing powerhouse always makes giving back a priority and has helped elevate awareness for Chorus and Metrospect. Buffy is also a member of Alliance of Channel Women, a non-profit designed to advance careers and leadership roles for women. Moreover, Buffy is a true die-hard Eagles fans, and cried hysterically when they won the Super Bowl.

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