The Art of Partner Recruitment: 10 Strategies for Success – April 22, 2021 Webinar

Mar 19, 2021

Successful channel partner recruitment is the holy grail of channel programs across the globe. And why not? Developing a pool of best fit partners can become a powerful engine for growth. But therein lies the rub. How do you determine best fit partners? How do you find them? And how do you recruit them amid serious competition from other suppliers? Join Laz Gonzalez, Chief Strategy Officer at Zift Solutions, to learn:

  • How to identify a best fit partner for your channel program
  • Where to look for new, high performing partners
  • How to stand out from your competitors who are trying to recruit the same partners
  • Real-world strategies for recruitment success from today’s leading channel programs

This webinar – on Thursday, April 22, at 4pm ET/1pm PT – is open to all #WomenInTech, so please share this email with your friends and encourage them to become a part of the Alliance of Channel Women community.

Hope to see you at this important meeting.


A prominent industry analyst and thought leader, Laz brings unparalleled channel expertise to Zift and has served as strategic advisor to leading B2B channel programs worldwide. Before Zift, Laz was Group Director of Channel Sales and Marketing Strategies at SiriusDecisions, where his team published extensively on channel management, partner recruitment, enablement and lead generation, while developing transformative frameworks, such as the SiriusDecisions Channel Program Model. Laz gained extensive experience implementing solution-driven sales programs with OEMs, strategic alliances, distributors and resellers during two decades as a channel practitioner himself. He also headed up North American Channels for Unipress Software, served as EVP of sales and marketing at Beast Financials, and VP of alliances and OEM programs at Viewpoint. Internationally, Laz led sales efforts for Lotus Development in Latin America and Baan in Europe.

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