by Jessica Taussig, Senior Channel Marketing Manager, RingCentral
Let’s be honest, we all talk about the “power of communication,” but in the channel, it’s the very lifeblood of our work. In an era where AI promises to automate everything, we need to double down on what makes us human: our ability to connect, to share, and to lead with empathy. I’ve seen firsthand how communication gives life to our partnerships, sparks innovation, and fuels every bit of growth.
This month, ACW is not just celebrating communication as a concept; we’re celebrating the people behind it – the stories, insights, and experiences that keep driving the industry forward.
We created the Alliance of Channel Women to build a community where every perspective matters, not just in theory, but in practice. This month, we’re ensuring that women’s voices are heard and valued, providing a platform for their unique perspectives.
The Value of Every Voice
Think of our industry as a complex puzzle. If we all brought the same piece to the table, we’d never complete the picture. Thanks to their diverse backgrounds and unique career paths, women bring different pieces that unlock creative solutions and produce far better strategic outcomes. Every voice adds a crucial piece to that puzzle.
Communication is the connective tissue of our community. When you feel valued enough to speak up, collaboration and mentorship don’t just happen, they become a reflex. This is how we build a resilient and supportive professional network.
The power of visibility is the only way to truly shine. When women share their expertise, they don’t just educate their peers; they pull back the curtain and show the next generation what’s possible. Your story becomes someone else’s roadmap.
Making Your Voice Heard: Our Channels
“A woman with a voice is by definition a strong woman. But the search to find that voice can be remarkably difficult,” says Melinda Gates.
So, where do you start? The search can be difficult, but you don’t have to go it alone. We’ve created these channels to give you a place to begin.
- For the Writer: Maybe you’re a storyteller at heart but have never hit ‘publish.’ Try writing your first blog post or LinkedIn article. Here are some titles or topics to help inspire creativity within: “My Journey to Leadership” , “A Day in My Channel World” or “A Female’s Perspective on [Technology].”
- For the Speaker: Maybe you want to take it to the next level with opportunities to participate in a webinar, virtual panel, or workshop. This platform is ideal for women who want to share their expertise through live discussions and Q&A sessions, as a more collaborative approach.
- For the Connector: Not ready for the spotlight? Some more subtle ideas are an online forum, mentorship circle, or social media group. These conversations build the relationships that sustain our entire industry.
Everyone’s voice matters. When you participate, you aren’t just sharing a story; you are actively building a richer, more vibrant, and more equitable industry for all of us. The future of the channel won’t be shaped by a few powerful voices—it will be shaped by the collective conversation we all start today.
About the Author
As a Senior Channel Marketing Manager at RingCentral, Jessica Taussig is a channel champion and member of the Alliance of Channel Women since 2022. A graduate of the University of Colorado (SKO BUFFS), Jessica enjoys spending her time in the great outdoors of Colorado or traveling to a new city and exploring.