eChannelNews: ACW’s New Board Member Ashley Cole

Mar 3, 2023

Ashley Cole, ACW’s newest board member, tells eChannelNews Publisher Julian Lee that she came to the channel reluctantly — not exactly kicking and screaming, but she admits to digging in her heels. She was in direct account management for her company’s largest accounts and was recognized by partners as a customer advocate and pro. Partners recommended that the channel chief recruit her to the “dark side.” “They clearly saw something [in me] that I didn’t see. I’m so thankful that they didn’t give up,” Cole says.

Tune in here to hear more about Ashley’s journey to the channel and the big impact she’s making as a women in the channel.