AI for Channel Sales & Marketing – February 22, 2024 Webinar

Feb 7, 2024

Join us for a jam-packed AI session with two of the most recognized AI experts for channel marketing and sales: Natalie Lambert and Allison Bergamo. These marketing pros will dive into how AI can practically and effectively elevate strategies in channel sales and marketing. It’s all about leveraging AI to understand what our customers want and how they behave, so we can shape our strategies to be as impactful as possible.

We’ll also be looking at real-life success stories where AI has made a significant difference in sales and marketing outcomes. You’ll come away from this session with a better grasp of AI’s role in these areas and also with actionable insights on how to integrate these tech advancements into your own business strategies.

Date: February 22, 2024
Time: 3 p.m. EST/ 12 p.m. PST


After registering, you will receive a confirmation email containing information about joining the webinar.


Natalie Lambert, Founder & Managing Partner at GenEdge Consulting
Natalie Lambert, Founder and Managing Partner at GenEdge Consulting, is a leader driving innovation in marketing through generative AI. Her journey into the world of AI began at Google, where she initiated AI pilot projects across the organization to identify practical use cases, tools and strategies to enhance Google’s marketing efforts.

Natalie also led the content strategy at Google Cloud, held CMO positions in two successful enterprise startups, and worked at Citrix in various marketing capacities. Her career began at Forrester Research, where she advised companies on tech investments and best practices.

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Allison Bergamo, Founder & CEO of Bergamo Marketing Group
Allison Bergamo, Founder and CEO of Bergamo Marketing Group, is a seasoned AI advisor and marketing expert who helps B2B technology companies harness the power of AI to drive revenue and accelerate their business growth.

At the forefront of the AI revolution, Allison is passionate about guiding companies in the responsible use of AI while empowering their teams for long-term success. She has worked with several industry-leading companies including Cognizant, Fortinet, Micro Focus, Pure Storage, Citrix, Comcast Business and Pax8.

A sought-after speaker and thought leader, Allison is regularly interviewed about trends in AI adoption within the IT channel. She also delivers custom AI training and presentations for future-focused sales and marketing teams.

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Kathryn Rose, Founder & CEO, channelWise
Kathryn Rose is the founding CEO of channelWise, a technology platform that provides channel partners access to vetted been there done that experts for 1:1 consultations to help them go farther, faster in their business. She is a former Wall Street executive sales leader and an author of 9 books. She has been featured in Forbes, Inc. Magazine, CBS Marketwatch, Fox News and more. She was recently named Worth Magazine Top 100 Entrepreneurs, Forbes Top 1000 innovators and a member of the prestigious Nasdaq Milestone Makers program.

Kathryn is a highly sought-after speaker at leading global industry events–Google, IBM, Dell Technologies, Women in Tech Summit and the Grace Hopper Celebration. Kathryn has received accolades for her vision, commitment, and leadership including the CompTIA Advancing Women in Technology Mentor of the Year Spotlight award and more.

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