Philadelphia Local Chapter, February 2023
Let’s Get to Know Each Other
Built by women, for women. Let’s make an impact in the channel together.
Philadelphia Local Chapter, February 2023
About ACW
Established in 2010, Alliance of Channel Women is a not-for-profit organization of women and their allies in leadership, ownership, revenue-generating, marketing, operations and technical roles in the indirect sales channel of the telecom and IT industry. The organization brings us together to empower and advance women’s careers and leadership roles in technology.
Our Story
The Alliance of Channel Women was formed at the 2010 Channel Partners Conference & Expo when channel sales pros Nancy Ridge and Jan Sarro began a conversation over dinner about how few women there were in the tech channel and how few there were in leadership, ownership or revenue-generating roles.
They were eager to find a community of like-minded women but found many existing groups for women in tech focused on females in technical roles who could not relate to them — women who generate revenue every month for their businesses or their companies.
The conversation grew to include two more channel sales leaders Karin Fields and Stacy Conrad. The four women agreed that rather than see each other only as competitors, they also could be collaborators. Teamwork began that very night! The Alliance of Channel Women was created.
Like so many good ideas, ACW ignited a movement within the telecom and tech channel, quickly becoming a welcome refuge for many channel women who were looking to network with their female peers in a male-dominated industry.
A decade later, ACW is home to hundreds of women and men in the channel who are focused on helping women to achieve greater success in their channel careers through education, mentoring and collaboration.
Let’s Make an Impact Together. Become an ACW Member Today!
Our Guiding Principles
Our Mission
Our mission is to advance careers and leadership roles for women at the highest levels in the technology channel by providing education, community, advocacy and opportunities for personal growth.
Our Vision
Our vision is to realize gender equality in the technology channel.
Our Purpose
Our purpose it to connect, elevate and empower women in the technology channel to achieve equal positions, at equal pay, and without harassment.
Our Values
- Creating a community for learning and collaboration for women in the technology channel
- Empowering women in the technology channel to lead through volunteerism
- Advocating for a healthy gender climate in the technology channel
- Recognizing the accomplishments of women in the technology channel
Help Us Expand Our Mission
Become Part of the ACW Community Today!
Our Leaders
Meet the 2024-25 ACW Board of Directors
Mayka Rosales-Peterson
Vice President of Marketing, LAVA Technology Services
Mayka was named ACW’s President in 2024. She has served on the board since 2021 and is a past Chair of ACW’s Communications Committee and past Co-chair of ACW’s DE&I Committee
Mayka Rosales-Peterson
ACW President
Akilah Murrell
Senior Manager of Channel Marketing, 360insights
Akilah was named ACW’s Vice President in 2024. She joined the board in 2022 and previously served as Chair of ACW’s Mentoring Committee.
Akilah Murrell
ACW Vice President
Ashley Cole
Ashley Cole
ACW Treasurer & Finance Committee Chair
Sommer Figone
Senior Marketing Manager, RapidScale
Sommer has been an ACW member since 2020. She stepped up immediately, becoming a leader of the Events Committee and raising her hand to be ACW’s Secretary.
Sommer Figone
ACW Secretary & Events Committee Chair
Madison Beedy
National Channel Manager, EarthLink
An ACW member since 2021, Madison has worked with the Events and Sponsorship committees. She’s passionate about promoting women’s representation from the classroom to the boardroom.
Madison Beedy
ACW Sponsorship Committee Chair
Staci Corbett
Senior Manager - Channel Marketing, Fusion Connect
Staci has been an ACW member since 2019. She’s dedicated to promoting diversity, fostering mentorship and contributing to the empowerment of women in the channel.
Staci Corbett
ACW DEI&B Committee Chair
Tracy Hali
Vice President of Partner Success, Intelisys
Tracy joined ACW in 2016 and finds it a source of inspiration. She’s passionate about helping members feel more connected through mentoring circles and Local Chapters.
Tracy Hali
ACW Mentoring Committee Member
Holly B. Hunt
Vice President of Channel Sales, Cipher
Holly is a proven leader not only in strategic technology sales but also in managing ACW's dynamic communications initiatives (PR, social media, web, branding, etc.), earning her a seat on the Board in 2025.
Holly B. Hunt
ACW Communications Committee Chair
Mel Kolinski
Director of Channel Development, Ostra Cybersecurity
Mel leveraged her relationship-building expertise to form the now-thriving ACW Minnesota Local Chapter in 2023. Since then, she's also put her infectious energy to work as Co-Chair of the ACW Events Committee.
Mel Kolinski
ACW Events Committee Co-Chair
Maureen O'Connell
Senior Director of National Partner Sales, Comcast Business/Masergy
Maureen is a 22-year telecom industry veteran, a proven channel leader, and a strong advocate for women in the channel and ACW.
Maureen O’Connell
ACW Local Chapters Committee Chair
Jackie Steinberg
Channel Chief, DartPoints
Jackie has been an ACW member since she joined the channel in 2012. The ACW sisterhood helped her to realize her potential as a channel leader.
Jackie Steinberg
ACW Award Committee Co-Chair
Our Work
ACW is an all-volunteer organization that relies on our members to roll up their sleeves and do the work to keep our mission going today and realize our vision tomorrow. In addition to the Board of Directors, a dozen committees develop, implement, sponsor and promote ACW programs and events.
Get Involved with ACW Today!
Advance your career. Build your business. Create opportunities for channel women.